Who we are
Fresh Mornings (Свежая голова, Cap limpede) is published by KERNEXIT S.R.L. (IDNO 1026023040248), Str. Ștefan Neaga 20, of. 4, MD-2008, Chișinău, Republic of Moldova. Questions about this policy: freshmornings@kernex.md.
Updated: 3 November 2026
What you log and where it is stored
Drinks (volume, strength, time and, if you like, the occasion, a note and the price), days without drinks, your limit and evening plan, your first-launch answers (goal, how often and how much you drank, what such a day cost, what you want back), and your hedgehog's name and outfits.
Records about alcohol are sensitive data. They are kept in one file on your iPhone, in a folder shared by the app and its widgets, protected by iOS, and sent nowhere — not to us, not to anyone. The diary works offline.
Widgets, notifications and sharing
Widgets, the Lock Screen, the «Evening» Live Activity and Siri read the same file on the phone. Reminders are local notifications and never contain the word «alcohol».
Share makes a picture of your hedgehog with only the numbers you left switched on, and you choose where it goes. The app asks for Photos access only to save that picture; it cannot see your library.
Backups and deletion
The app uploads nothing to iCloud by itself. If iPhone backup is on, iOS may include the app's data in your phone's backup — that is a setting of your device. Deleting the app erases all entries.
Purchases
Fresh Mornings Plus and the free trial go through the App Store. Apple handles the payment: we never receive your card, name or Apple ID. The app only asks Apple whether Plus is active.
Anonymous statistics
To understand whether the app helps and whether advertising pays off, Fresh Mornings sends anonymous usage statistics to PostHog (servers in the European Union). For example: the app was opened for the first time or on a new day, an onboarding step was reached (only the name of a step everyone sees, no answers), the Plus screen at the end of onboarding was shown or closed, a trial started, a purchase was made (product, price, currency), a widget was added.
Nothing from your diary is included: no drinks, standard drinks or limits, money, alcohol-free days, goal, safety answers, notes, or whether a craving passed.
If you installed the app after an App Store ad (Apple Ads), it asks Apple once which campaign the install came from and adds only the campaign, ad group and keyword numbers. This needs no tracking permission and does not use the advertising identifier.
The statistics are tied to a random install number created by the app itself; the IP address is not stored and location is not determined. Legal basis: our legitimate interest in understanding how the app works (Art. 6(1)(f) GDPR). The statistics are kept for 12 months and then deleted. They are not linked to you, so we cannot find your records in them on request.
What we don't do
No sign-up, ads or tracking across other apps and websites; data is never sold. Apart from the anonymous statistics (above) and crash reports from Apple (below), the app sends nothing.
If you allow iOS to share diagnostics with app developers, Apple may send us anonymous crash reports. We use them only to fix bugs.
Not a medical device
Fresh Mornings is a diary for adults who want to drink less. It does not diagnose or treat anything. If a day or two without alcohol brings shaking, heavy sweating or anxiety, don't stop abruptly — talk to a doctor; in an emergency call 112 or your local emergency number.
Your rights and changes
Your diary never reaches us and the statistics are anonymous, so there is nothing for us to hand over, correct or delete — it is all under your control on the phone. For any question, including under Moldovan Law No. 195/2024 on personal data protection, write to freshmornings@kernex.md.
If the app ever handles data differently, we will update this page before the new version ships and change the date above.